Ikigai Marketing (Zhu Luxury LIFESTYLE)
recognizes that each project and each client is unique and is built upon the experience we’ve gained operating for several years in a wide variety of markets and under different market conditions. Our core specialty is in creating effective end-to-end property branding and marketing campaigns, conceptualised with depth and intelligence, optimised for the relevant target demographic, and executed with confidence, clarity and care. We offer full-circle project marketing for developers that we understand a project from every angle which allows us to work for the very best results for all parties. Our team approaches each project as a new opportunity and continually delivers high-quality, successful marketing solutions.
Our President & CEO
ShangNing Zhu has an in-depth knowledge of both the real estate marketing and digital art.
Originally from China, ShangNing came to the Okanagan to study Interdisciplinary Performance at UBC Okanagan where he was nominated for the Emerging Artist “Okanagan Arts Award” in 2016.
Community engagement is ShangNing's key artistic merit, and this brings him the success in real estate marketing. He believes forging relationships take trust, effort, and mutual respect, so he consistently goes the extra mile to ensure those relationships are strong. His diverse network of professionals includes realtors, builders, developers, lawyers, architects, designers, photographers, and building materials suppliers/manufactures. ShangNing travels to Asia regularly to further expand his network.
ShangNing was recently awarded as the Best Local Young Entrepreneur of the year by KelownaNow. ShangNing was also selected as an honouree of 2022's Kelowna Chamber Top 40 under 40 program.
Key Team Players
Director of Sales / Master Handshaker
With over 14 years of experience in sales and marketing in global trade shows & real estate, Patti is especially sensitive to the goals of savvy clients, and prides herself on confidentiality, honesty, ethical practices and a meticulous attention to detail in every aspect of the project sales process.
3D Graphic / Crayon Evangelist
Fei has over 14 years experience in architectural 3D design who considers his work a “labour of love”. He works hard to develop a friendly rapport with all of his clients and makes it his priority to see that each project exceeds expectations.
Project Director / Marketing Rockstar
Chad is a breath of fresh air who brings passion and expertise to his dynamic sales and marketing role. A true people person, Chad’s background in web development has taught him the value of customer service while his superb communication skills enable his to forge strong client relationships.